All Star Sports CIC is proud to announce a new partnership with the Black Country Chamber of Commerce — a collaboration that will help promote All Stars Soccer Academy both locally across the Black Country and internationally through our growing programme of overseas tours and fixtures.

This partnership brings together two organisations with a shared commitment to developing talent, building community, and supporting ambitious growth — whether that’s on the football pitch or in business.

What the partnership means

  • Business networking and member access — All Stars joins the Chamber’s network of Black Country businesses, opening doors to new relationships, sponsors, and supporters across the region.
  • Sponsorship and funding support — the Chamber will support All Stars in identifying and securing sponsorship opportunities to back our coaching programmes and player development pathways.
  • International showcase — All Stars’ international tours, including our participation in events like the Gothia Cup, will be shared with the Chamber’s membership, giving Black Country businesses a platform to be part of All Stars’ story on the world stage.
  • Joint events and mutual promotion — the two organisations will collaborate on events and promotional activity that raise the profile of both All Stars and the wider Black Country business community.

Craig Bowker, Head of Coaching and Director at All Star Sports CIC, said:

“This partnership with the Black Country Chamber of Commerce is a brilliant step for All Stars. It connects us with a network of local businesses who share our ambition and our roots, while also giving us a platform to showcase what we’re building — from grassroots coaching right through to taking young players onto the international stage. We’re looking forward to what we can achieve together.”

We’re excited to build on this partnership in the months ahead and will share more as joint activity gets underway.

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